Your role has evolved, but the way you introduce yourself has not.
Personal Branding • Digital Learning Course
Become known for the value only you can bring.
A practical course to help you define your purpose, shape your story and build a reputation that opens the right doors.
A human first university for the skills that shape how we lead, work and relate.
PurposeStoryReputation
A reputation built with intention
Personal branding is not about looking impressive. It is about making your real value easier to recognise.
Your personal brand is the meaning people attach to your work, your actions and their experience of you. This course helps you shape that meaning with greater clarity and consistency.
If this feels familiar
You have done the work. But people do not always see the full value behind it.
You are visible online, but your message still feels scattered.
You have valuable experience, but explaining what makes it distinct is difficult.
You want the right opportunities without feeling like you have to constantly promote yourself.
The issue is not always a lack of capability. Often, it is a lack of clarity.
What you will build
Finish with a personal brand you can actually use.
Each part of the course turns reflection into a practical asset. You will connect what you believe about yourself with the evidence, language and actions that help others recognise it too.
Your personal brand purpose
A clear through line, mission and vision that connect where you have been with where you want to go.
Your personal value proposition
A credible statement of who you serve, the value you create and the strengths that make your contribution distinct.
Your brand equity audit
A grounded view of your credentials, reputation, relationships, points of difference and areas you need to strengthen.
Your personal story bank
Real experiences shaped into memorable narratives that demonstrate your values, capabilities and impact.
Your personal brand media kit
A sharper bio, elevator pitch, talking points and online presence that communicate one coherent story.
Your visibility and network plan
A practical plan to communicate your work, engage the right people and make your reputation easier to share.
Included: Personal Branding Workbook and Generative AI Prompt Kit
Structured exercises help you think deeply. Guided prompts help you develop and refine each course output.
The course journey
Seven steps from self awareness to a reputation that travels.
The course begins with who you are and what you stand for. It then helps you translate that clarity into stories, behaviour, visibility and relationships.
Define Your Purpose
Find your through line. Clarify your mission, vision and personal value proposition.
Audit Your Brand Equity
Understand the reputation, associations, relationships and capabilities you already carry.
Construct Your Narrative
Turn meaningful experiences into stories that show your value instead of merely claiming it.
Embody Your Brand
Bring your brand into everyday conversations, first impressions, decisions and behaviour.
Communicate Your Story
Choose the right channels and create content that makes your work visible and understandable.
Socialize Your Brand
Activate the gatekeepers, influencers, promoters and communities around your goals.
Reevaluate and Adjust
Use feedback and outcomes to keep your brand relevant as your work and ambitions evolve.
Learn with an experienced educator and brand thinker
Dr. Ray Titus
Pro Vice Chancellor, Incubation and Innovation, and Dean, Alliance School of Business
Dr. Ray Titus brings together academic depth and industry perspective across marketing, consumer behaviour, strategy and executive education. His work has included teaching assignments at IIM Bangalore, SP Jain Center of Management, the Asian Institute of Technology and the Institute of Product Leadership.
He is also an author, consultant and founder of Dabit Lab, a research initiative focused on digital habits and user insight.
View faculty profileQuestions you may have
Personal branding, without the performance.
Is this mainly a LinkedIn course?
No. Your online presence is one part of the course. The larger focus is your purpose, reputation, stories, behaviour, communication and network.
Do I need an established career before taking this course?
No. Early career professionals can build intentional foundations, while experienced professionals can clarify or reposition an existing reputation.
Will I create practical assets?
Yes. You will work towards a personal value proposition, brand audit, story bank, media kit, communication plan and network activation plan.
How is Generative AI used?
The prompt kit helps you examine patterns, develop alternatives and refine your outputs. Your experiences, judgement and values remain at the centre of every decision.
Personal Branding at LyfSkyL University
Make it easier for the right people to understand what you bring.
Build a personal brand that is clear, credible and grounded in who you really are.
Review the Course Journey